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Released May 2024
This book is aimed at Companies that sell B2B.
There are Seven Capabilities that every company needs to drive top-line growth.
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You've heard about sales, promotion, and account management, but how do these fit together, and what else is there?
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Learn about a framework that can bring your top-line management activities into one place.
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Join The Waitlist And Get it Free
You will learn
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Sales and Customer Experience
Your reputation is built on what you do for your customers.
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You must execute your sales steps in a coordinated way or you will lose the opportunities you've created
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You will get the opportunity to sell when companies know and remember to invite you when their need arises
Your reputation will be key
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Account, Channel and Partner Management
Relationships matter
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How do you systematically learn from your customers and your partners?
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What do you do with what you have learned?
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How do you maintain your relationships and create your unstoppable position in the eco system?
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Competition Watch and Innovation
You can't stagnate
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You must keep creating commercially attractive offerings that keep customers happy, address evolving needs and keep your customers from looking elsewhere.
There are seven capabilities that define your company's growth
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Customer Experience
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Inside Sales
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Outside Sales
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Account Management
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Innovation
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Channel and Partner Management
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Competition Watch
Join The Waitlist - there's no charge
Capabilities beat competence
Unless you are a one-person business, you must co-ordinate work among people. In order to grow you will need to systems of structured work that mean people are on the same page and know what to do.
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To drive the top-line you will need seven key capabilities